Happy Days
client
Happy Days
role
Web Comics, Graphic Designs
genre
Maternal Fatality
year
2021
Objective
To design a illustration for a small business that accurately represents their brand and appeals to their target audience.
Happy Days is the Americann-based Series A startup on its way to becoming the leading webcomic platform for teaching materinity fatality in the US.
What we've done
1. Strategic Discovery
2. Web application redesign & optimization
3. Mobile application redesign & optimization
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Figma.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the product design in various file formats to ensure that it was suitable for both digital and print use.
Results
The web comic accurately represented the brand's vision and appealed to their target audience.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique web comic design that met the client's objectives and helped them to achieve their business goals.
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